Privacy Notice

Behtar Broker Privacy Notice

1. Purpose

This notice is to inform you that you are sharing your personal information with Hero Housing Finance Limited ("we" or "HHFL"), for the purposes of providing assisted home-buying and/or assisted home selling support/services such information will be shared with Verified Broker for providing you such support/services. Pursuant to this, HHFL may also offer financing services for your home.

2. Categories of Personal Data Collection and its Purpose of Use

We will only collect the following personal information:

• Name
• Phone number

This information will be used for the following purposes:

• To connect you with a verified broker.
• HHFL, its employees, agents may contact you through electronic means or by phone to facilitate communication with the broker and to provide relevant property information

Additionally, we may use this information to provide you with financial assistance if you choose the housing finance option.

Your personal data will be stored and processed strictly in compliance with applicable laws, including the DPDPA (Digital Personal Data Protection Act) and other relevant privacy laws.

3. Data Retention

We will not retain or store your personal information for longer than necessary to fulfil the purposes for which it was collected, except where required by applicable law or regulation. After this period, your personal data will be deleted or anonymized in accordance with data protection laws.

4. Your Rights

You have the following rights in relation to your personal data:

• Right to Withdraw Consent: You can withdraw your consent at any time, in writing, by emailing us at customer.care@herohfl.com.
• Right to Correction of Information: You may review, correct, or update your personal information by contacting us at customer.care@herohfl.com.
• Right to Nominate: You may have the right to nominate any individual who shall, in the event of death or incapacity of the customer shall exercise the rights of the customer by emailing us at customer.care@herohfl.com.
• Right to Grievance Redressal: If you have any grievance related to the processing of your personal information, you can reach out to us at customer.care@herohfl.com. or write to us at Grievance Redressal Cell.
  • Grievance Officer Details:
    Mr. Dinesh Sohal,
    Email: Dinesh.Sohal@herohfl.com
    Hero Housing Finance Ltd. A-6, Second Floor, Sector-4 Noida, Uttar Pradesh – 201301,
    Phone: 0120-4153555.

VAS Privacy Notice

1. Purpose

This privacy notice explains how Hero Housing Finance Limited ("HHFL", "we", or "us") collects, uses, shares, stores, and protects your personal data when you choose to avail optional ancillary Value‑Added Services ("VAS") namely property legal verification, interior design and Vastu advisory services, through the Behtar Broker Platform. When you express interest in availing any VAS, HHFL will collect certain personal data from you; and with your explicit consent, HHFL will share your personal data with a third-party VAS Vendor, solely for the purpose of enabling such VAS. HHFL does not provide VAS itself; all VAS are delivered independently by third‑party VAS Vendors.

2. Categories of Personal Data Collection and its Purpose of Use

We will only collect the following basic personal data required for lead‑sharing and service facilitation:

• Name
• Phone number

Additional optional fields may be collected only if required for the specific VAS (e.g., property address, document copies) and only with your explicit consent at the time of collection.

HHFL will use your personal data for the following purposes:

• To connect you with a third-party VAS Vendor for the VAS you choose.
• To contact you, through electronic means or by phone, to facilitate coordination, confirm service selection, share lead details with the VAS Vendor, or provide status updates where necessary.
• To share your personal data with the VAS Vendor, strictly for fulfilment of the VAS or with government / regulatory authorities, only when required by law, pursuant to a lawful request.

All data processing will be carried out strictly in compliance with applicable laws, including the Digital Personal Data Protection Act (DPDPA) and other relevant privacy regulations.

3. Data Retention

Your personal data will be retained only for as long as necessary to fulfil the purposes stated in this notice; meet legal or regulatory retention requirements; or maintain records required for audits, compliance, or dispute resolution. After the retention period ends, your data will be securely deleted or anonymized in accordance with applicable law.

4. Your Rights

You have the following rights with respect to your personal data:

• Right to Withdraw Consent: You may withdraw your consent at any time by writing to customer.care@herohfl.com. Withdrawal of consent will not affect the legality of any processing that occurred prior to withdrawal.
• Right to Correction: You may request correction, update, or completion of your personal data by contacting customer.care@herohfl.com.
• Right to Nominate: You may have the right to nominate any individual who shall, in the event of death or incapacity of the customer shall exercise the rights of the customer by emailing us at customer.care@herohfl.com.
• Right to Grievance Redressal: If you have any grievance related to the processing of your personal information, you can reach out to us at customer.care@herohfl.com. or write to us at Grievance Redressal Cell.
  • Grievance Officer Details:
    Mr. Dinesh Sohal,
    Email: Dinesh.Sohal@herohfl.com
    Hero Housing Finance Ltd. A-6, Second Floor, Sector-4 Noida, Uttar Pradesh – 201301,
    Phone: 0120-4153555.

5. Independent Responsibility of VAS Vendors

VAS Vendors receiving your personal data are independent data processors for the purpose of fulfilling your VAS request. They are responsible for:

• secure handling of your personal data,
• service delivery quality,
• issuing their independent reports,
• addressing complaints, and
• complying with applicable laws.

HHFL is not responsible or liable for the data‑handling practices of VAS Vendors.